Promotional Opportunities for Parramatta Businesses

By Discover Parramatta

City of Parramatta Council is passionate about supporting you by providing opportunities that promote your business to the wider community.  There are several ways your business can take advantage of promotional opportunities in Parramatta.


The City of Parramatta’s AT Parramatta brand launched on the 12 March 2020 and has received an overwhelmingly positive response by the media, business and community. 

The purpose of this brand it to position Parramatta as the iconic river city at the centre of global Sydney by highlighting the vibrant and unique experiences that the Parramatta Local Government area (LGA) has to offer to attract visitation and spend to the City. 

Our seasonal ‘Where it’s AT’ campaigns are designed to drive visitation and spend across LGA to profile Parramatta as a destination of choice. These campaigns are developed under the following themes:

  • Summer AT: Oct 2020 – Feb 2021    
  • Autumn AT: March – May 2021    
  • Winter AT: June – August 2021     
  • Spring AT: Sept – November 2021

There will be opportunity for your business to get involved to showcase your business offerings, activities, experiences and events on offer during these seasonal campaigns. Be sure to sign up to the following opportunities to let us know you’re interested in getting involved.


Summer Where It’s AT

Encourage your customers to get that summer feeling in Parramatta! You know that feeling you get when summer is finally here? Long nights, warm mornings and everything seems to be happening. 2020 has been a tough year but you can keep that summer feeling going with us in Parramatta and stay Covid safe.

We’re encouraging visitors and residents to explore the City and start ticking things off their Parramatta bucket list. From exploring Sydney Olympic Park and cycling the River Valley Cycleway to bushwalks and picnics catered by local cafes, we want everyone to know that you don’t need to look further than Parramatta to get that summer feeling.

So get involved on social media by following @atparramatta and use the hashtag #summerwhereitsat and share what that summer feeling means to you and your business. Find out what's on in Parramatta this summer

@atparramatta #summerwhereitsat


City of Parramatta Council is passionate about supporting you by providing opportunities that promote your business to the wider community.  

Here are several ways your business can take advantage of promotional opportunities in Parramatta.

Download the Local Business Promotional Opportunities Brochure

Discover Parramatta & Go Local

What is it?  

Discover Parramatta is Council’s destination platform promoting what visitors can see, do, explore and experience in the City.

Go Local is a marketing campaign designed to support businesses by promoting them to the community through a series of videos and articles.

Benefits for you    

  • Free promotion of your business on the Discover Parramatta website and social channels.
  • Have your special offers featured online and be added to our business directory.
  • An opportunity to be featured in the Go Local campaign.

How to get involved

To join the business directory, have your special offers and promotions featured on our Discover Parramatta website and social channels, or to pitch an article or story about your business, e-mail

You can tag us in your own social content @atparramatta and use the hashtags #discoverparramatta #golocal #whereitsat 

AT PARRAMATTA Gift Card Program

What is it?    

City of Parramatta has launched a new Gift Card program to encourage local spending at businesses in the Parramatta LGA. The gift card is an EFTPOS based card where card holders can only spend the funds with participating businesses within the Parramatta LGA.

Benefits for you    

  • Being part of this program is at absolutely no cost to your business and all administrative and marketing costs will be covered by Council.
  • People can purchase cards as a gift for friends and family and spend the funds at your business.

How to get involved

To register your business, please click here.


What is it?    

The Australian Tourism Data Warehouse (ATDW) is a digital database and distribution network for tourism products and destination information.

Benefits for you    

  • Register your business online with ADTW to receive a listing on and increase your businesses exposure.    

How to get involved

Visit ATDW to register.


What is it?    

Council has partnered with Localised to build a local business platform to promote and support business activity across Parramatta.

Benefits for you 

  • Free to join
  • Find customers and suppliers
  • Increased business visibility
  • Attend business only events 
  • Network with other businesses  
  • Find local experts 
  • A place to share content and promotions 

How to get involved

Information on the platform and to sign up can be found here

Local Business Finder

What is it?    

The Local Business Finder is an interactive map displaying local businesses that are still open and trading. 

Benefits for you    

  • By registering, customers will be able to find your business via the online tool.
  • The site allows your business to post updates about your services such as special shopping hours, or discounts throughout this period.  

How to get involved

If you would like to add details about your business and services to the Business Finder, please send an email to